Find Problems
Choose a customer group, research their frustrations and discover problems worth solving.
A practical system for digital product research
Stop guessing.
Find your product opportunity.
A step-by-step system to help you discover real customer problems, identify product opportunities and turn your research into a digital product.
Product Gap / Opportunity Map01 — 06
Research → opportunity → product
The Product Gap method
Six stages from first question to launch.
Start with people and the problems they face. Use research to shape what you make and why it could matter to them.
Find the Gap
Explore existing products, competitors and customer reviews to uncover opportunities to do things differently.
Build the Offer
Turn your chosen opportunity into a clear product idea with a defined customer, solution and outcome.
Validate Demand
Test your idea, speak to potential customers and gather evidence before investing time in building.
Build Your Product
Plan your first version, create the essential content and prepare your product for customers.
Launch and Sales
Choose where to sell, create your listing, attract potential customers and improve using feedback.
A process you can follow, not a blank page.
Everything is organised inside one beginner-friendly Obsidian vault, with clear lessons and practical tools to guide you through each step.
Problems→Gap→Offer→Product
Inside the vault
Research, organise, and move forward with clarity.
Alongside the six guided stages, you get practical tools to capture what you learn and make better-informed decisions.
Product Gap Templates
Ready-made templates for customer research, competitor analysis, interviews, product planning, validation and launching.
AI Playbook
Copy-and-paste prompts to help you research problems, develop ideas and work through each stage.
Resource Library
Useful websites, tools and explanations to support your research and product development.
Six Research Databases
Organised spaces to record your findings, compare ideas and keep track of decisions throughout the process.
A clear starting point
Build your next move on research.
You don't need to begin with a finished product or a perfect business plan. Start by finding out what people need and explore what you could create to help them.
- Six guided stages
- Six dedicated databases
- Templates for the process
- AI Playbook and resources
- Beginner-friendly Obsidian vault
- One-time payment
14-day refund guarantee
If you've genuinely worked through the Product Gap System and don't feel it has helped you, you can request a refund within 14 days of purchase. To qualify, you'll need to show what you've worked through and what you tried.
The aim is to give genuine buyers confidence while ensuring the system is used as intended. Confirm the final refund request process before publishing.
Frequently asked questions
Good questions. Clear answers.
Do I need to know how to use Obsidian?
No. The vault is designed for beginners, with clear instructions to help you navigate and use it. You'll need to install Obsidian and learn a few basic actions, but no previous experience is required.
Is this a video course?
No. It's a downloadable, guided Obsidian vault containing lessons, research databases, templates and practical resources. You work through the stages at your own pace.
Do I need to have a product idea already?
No. That's exactly where the process begins. You'll start by choosing a customer group and researching their problems before deciding what product to create.
What types of digital products can I create?
You can explore ebooks, templates, planners, spreadsheets, guides and other downloadable products. The system helps you identify an opportunity before deciding on the format.
How do I access the vault?
After completing your purchase, you'll receive instant access to download the Product Gap System. You can then open it in Obsidian and start working through the first stage.
How does the refund guarantee work?
If you've genuinely worked through the system and don't feel it has helped, you can request a refund within 14 days. You'll need to show what you've worked through and what you tried. The final request process and contact details should be added to the terms before publishing.
The Product Gap System
Start with a better idea.
Find the problem first. Research the opportunity. Then decide what you could make to help.
Get instant access · £29